Accurate. Trusted. News from Uganda & beyond.
One house, four practices: a consultancy, a publisher, a content studio and a marketing arm. This system is what holds them together — one mark, one ink, one voice on paper, on screen and in the field.
The mark
PRIMARY · cyan on paper
REVERSED · white on cyan
ONE COLOUR · white on ink
Clear space. Keep free space equal to the height of the K on all four sides. Nothing sits inside it — no rules, no text, no photo edge.
Minimum size. Full lockup no smaller than 32mm wide in print, 140px on screen. Below that, use the KR monogram alone.
The monogram. For avatars, favicons, badges, stamps and the corner of a social post. Never squeeze the wordmark into a square.
- Print the mark in brand cyan or in one flat colour.
- Set it flush left, aligned to the page's text edge.
- Give it air — more than you think it needs.
- Add a gradient, shadow, outline or container to the mark.
- Stretch, rotate, recolour or re-typeset the wordmark.
- Place it on a busy photograph without a clear field.
Ink
Newsprint economics: paper, black ink, and one spot colour. KR cyan is the spot. Magenta is held back for a single flag — a deadline, a correction, a price — and never appears twice on the same piece.
Type
Body copy is Source Serif 4 at 17px on screen, 11pt on paper, always flush left and ragged right. Measure caps at 68 characters. Emphasis takes the true italic, never bold — bold is reserved for the small run-in labels that open a paragraph.
Page furniture
The thick–thin pair. The only rule the brand draws. It sits above a dateline or a masthead and nowhere else.
The cyan tick. A short spot rule that opens a section on forms and slides. 64px long, 3px thick, flush left.
Letterspaced caps. Labels, folios and kickers. Never longer than four words, never in cyan below 13px.
No boxes. Sections are separated by whitespace. If something needs a border to read, it needs more space instead.
Voice
Lead with the fact, not the framing. "We placed 40 journalists at your launch" beats "we deliver end-to-end media solutions."
A publisher's credibility is its attribution. Numbers carry a date; claims carry a name. Never a statistic without a footing.
Newsroom length. If a sentence needs a comma to survive, cut it in two. No jargon a client would not say out loud.
The four practices
PR management, crisis communications and media outsourcing — running the press room at your event, from accreditation to coverage.
theKampalaReport.com — our own newsroom, our own audience, and the reason clients trust the rest of the house.
Creation and development: features, video, photography, reports and the editorial calendars that keep them coming.
Campaign planning, placement and paid distribution across our platform and the wider Ugandan press.